Tuesday, March 2, 2010

Future of Retouching?

Just reading online about the future of retouching... Saw this article on Models.com with Jason Tuchman of Pistol Studios.

Full Article:

Quote from the article:
"JT: The future of retouching is definitely going to incorporate 3D application. It’s a scary thought for me in what I do and for the photographers I work with. Why do you need a studio and a girl when you can create the girl and the location? Why spend all the money on a product- why hire a photographer and get catering and a studio when it can be made in 3D? We’re not there yet- I give it another 5 years. There are companies that are dabbling in it- I’m not dabbling in it yet because the technology isn’t good enough. I have a 3D background so I will know when it will be realistic enough. When it is good enough and people start really using it- it will change the face of modern photography and retouching and advertising. Whether it’s going to be good or bad, it’s going to happen. In movies now it’s taking place- half of Hollywood are guys sitting behind computers creating characters."


Yes, it seems that the industry is moving closer and closer to 3D imaging. Is fashion photography going to be obsolete? Some of the retouching studios I know in NYC are working more and more in CGI. With movies such as Avatar replacing the actor with CGI, what will the need for people in front and behind the camera be? Will the future belong to the CGI artist???

Leaves me thinking! :)




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